SOPHIA
Hi! I am a student at Harvard College studying History with a focus on Economic History and AFVS on the Film Production track. This website serves as a visual portfolio of projects I’ve worked on. Check out some of my featured work below. I love to approach problems with creative strategies.
FEATURED WORK
THE HARVARD SHOP
The Harvard Shop is a multimillion-dollar student-run retail business under the umbrella of Harvard Student Agencies, the largest student-run company in the world. As the Marketing Manager, I worked on strategy and content creation to build the business’s brand image on campus with outreach to students and events at our 3 brick-and-mortar locations as well as online, through advertising and email marketing. My strategies effectively contributed $500K+ in Shopify web sales alone from the curation of seasonal campaigns, digital marketing, and email marketing.
COLLEGE EVENTS BOARD
College Events Board is the official student-led co-curricular programming board that provides programming for the student body with the curation of events that range from concerts to spirit week. As the VP of Marketing, I work on marketing initiatives for the organization and its events such as making promotional graphics, identifying ways to grow social media/increase the number of students that attend events, and photographing events such as the Crimson Jam and Yardfest concerts.
THE HARVARD CRIMSON
The Harvard Crimson is the nation’s oldest continuously published daily collegiate newspaper. Entirely run by Harvard College students, the newspaper consists of boards ranging from business to news to multimedia. As a Business Strategy Executive and a Business Associate on an incubator project within the Crimson, I looked for creative new streams of revenue to frame the future of The Crimson.
HackHarvard is the premiere hackathon at Harvard College. As the Director of Marketing & Design, I lead marketing strategy and design efforts to expand our outreach to both local, national, and international efforts, taking into account of logistics revolving around health protocols. The 2021 hackathon was held in a hybrid mode with a record-breaking number of international participants. The 2022 hackathon marks the first time since the start of the pandemic for in-person activities.
HaCK
HARVARD
VICTORIA’S SECRET PINK
Victoria's Secret Pink is an American retail brand geared towards young adults/teens. As the Photographer & Videographer for the Harvard campus team, I assist in event planning (e.g. community service events) and organize promotional photoshoots (e.g. product photos, events photos) to increase brand awareness. One of the projects I worked on (as shown) was creating a promotional photoshoot for the holiday gift package.